Ep 007: Social Strategy
You want to have a few things in mind before walking into a room to converse and connect, and that is having a Social Strategy.
There are three parts to developing a social strategy:
- Knowing your purpose
- Understanding your audience
- Having a message you want to share
Purpose; is knowing why you are showing up to this group. Why are you wanting to go to the event, party, or group get together?
“WHY? Asking why is the most important question you can ever ask yourself or your company. Knowing your why empowers you to define both your vision and goals. Knowing your why also makes it easier to say yes or no to every decision.” ~Spencer Taggart, Social Media Marketing Director
Audience; is understanding who you are connecting with. What are their values? What do you have in common with them? Why are they coming to this event? How do they like connecting with other people? What type of dress will people be wearing at the event? What is the main value that is bringing everyone together?
When picking the audience you want to join look for groups that share your values. It’s hard to connect with someone when you don’t share common values.
Message; What is the message you want to share? What are your strengths? What do you want other people to know about you? What values do you want them to know you love?
An example of message; Jason’s underlining message is sharing his stories to inspire. He looks for opportunities to inspire and aid people on the path to live their dreams.
The more excitement and passion you can share the more value you are giving to the people around you.
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(All book links are amazon affiliate links. Thank you for supporting us by using our affiliate links to buy books.)
Here is an amazon book link to Social, The Power of Relationships